https://www.roeltimmermans.com/blog daily 0.75 2025-04-02 https://www.roeltimmermans.com/blog/cialdini-authority-principle-marketing-guide monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/d78a098d-049e-4f38-8e84-0bdc72bf810f/Suckling-90pts.png My insights on marketing, e-commerce, branding and leadership - The Power of Authority in Marketing: Why Expert Opinions Drive Decisions - Make it stand out Typical 90 point rating on a bottle of wine https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/0ca68b8a-91c0-48bf-96ae-b5302446814c/colgate.jpg My insights on marketing, e-commerce, branding and leadership - The Power of Authority in Marketing: Why Expert Opinions Drive Decisions - Make it stand out Source: https://x.com/ah_liki/status/1367626223094878210 Have you ever met a Dentist ( I corrected the typo in the ad), wearing a stethoscope? I haven’t. https://www.roeltimmermans.com/blog/consumer-psychology-reciprocity monthly 0.5 2025-03-05 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/d87f3da8-1267-4c38-8adc-03866d8857f9/Beer-sample-reciprocity.png My insights on marketing, e-commerce, branding and leadership - The Hidden Power of Reciprocity - Make it stand out With big samples like this, sure you’re gonna buy more perhaps, but also with small samples this can work. https://www.roeltimmermans.com/blog/troika-consulting-guide monthly 0.5 2025-03-04 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/9cc70a8e-7576-4187-bd27-d337a8c1f1c8/Troika-Consulting.png My insights on marketing, e-commerce, branding and leadership - Troika Consulting: The 7-Minute Solution to Your Toughest Work Challenges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/aligning-marketing-business-goals monthly 0.5 2025-02-28 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/b3b06631-7946-43c2-886d-8085951a2cec/marketer-c-suite.png My insights on marketing, e-commerce, branding and leadership - The Truth About Getting Noticed in the C-Suite - Make it stand out Connect on metrics that matter to the business, not just what marketing sees as importing. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/b4b23794-9355-4bf3-b32e-b05322272093/PnL.png My insights on marketing, e-commerce, branding and leadership - The Truth About Getting Noticed in the C-Suite - Make it stand out Simplified P&L statement https://www.roeltimmermans.com/blog/building-anti-fragile-organizations monthly 0.5 2025-02-19 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1739971438525-89VGIUOB8UNBP7DIZI2E/unsplash-image-2fU_lyraUOA.jpg My insights on marketing, e-commerce, branding and leadership - Building Anti-Fragile Organizations - Make it stand out A tree tends to bend in the wind. That is what anti-fragile is. The more anti-fragile, the stronger the wind you can resist. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/43cfcda1-9176-461b-903b-f6a30b02ae0f/kodak.jpg My insights on marketing, e-commerce, branding and leadership - Building Anti-Fragile Organizations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/halo-vs-horn-effect monthly 0.5 2025-02-11 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/a87b6e82-8e23-4aad-8445-392a81ca2b06/Fix-wifi.png My insights on marketing, e-commerce, branding and leadership - Halo vs. Horn Effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/17256c2f-1907-4f82-abe8-ac86aaf88a04/Halo-vs-horn-effect.png My insights on marketing, e-commerce, branding and leadership - Halo vs. Horn Effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/98ccb723-a1f2-4a1b-a742-09a161e841c0/Apple-pro-stand.jpg My insights on marketing, e-commerce, branding and leadership - Halo vs. Horn Effect - Make it stand out Source: Adage.com (https://adage.com/article/cmo-strategy/apple-just-announced-its-selling-mac-monitor-stand-999/2175036) https://www.roeltimmermans.com/blog/consumer-psychology-zeigarnik-effect monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/f8c98c83-c9af-4f22-94be-6a8b26bcc942/soap-opera-zeigarnik.png My insights on marketing, e-commerce, branding and leadership - The Zeigarnik Effect at Work - Make it stand out The typical soap opera ending. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/dc8b8145-11d4-482e-99a8-058f653e82b0/Still-Watching.jpg My insights on marketing, e-commerce, branding and leadership - The Zeigarnik Effect at Work - Make it stand out Netflix screenshot. https://www.roeltimmermans.com/blog/ai-prompting-tips monthly 0.5 2024-12-16 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/d6aa29b0-ebb0-4202-af79-18370accd4e9/Markdown.png My insights on marketing, e-commerce, branding and leadership - How to Create Better Prompts for AI tools - Markdown explained by IBM: "Markdown is an easy-to-use markup language that is used with plain text to add formatting elements (headings, bulleted lists, URLs) to plain text without the use of a formal text editor or the use of HTML tags. Markdown is device agnostic and displays the writing format consistently across device types." https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1734358064817-E5SBRCMWQQ0AR3QKQZRY/AI-Prompt.png My insights on marketing, e-commerce, branding and leadership - How to Create Better Prompts for AI tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/coes-opcos-global-marketing monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1493991a-0676-482d-9572-95e829302fa6/CoE-role.png My insights on marketing, e-commerce, branding and leadership - CoEs VS. OpCos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/ce674681-b2c6-4723-88ff-b29c925acd2f/Leonardo_Phoenix_a_photorealistic_highcontrast_cinematic_photo_3.jpg My insights on marketing, e-commerce, branding and leadership - CoEs VS. OpCos - Make it stand out Opco’s can really think they’re special, more special than every other one thinking they’re more special than all of them…… haha ;) https://www.roeltimmermans.com/blog/podcast-marketing/starting-podcast monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/ad8c38ff-f904-4e06-bf15-66028df9e6e3/Podcast-checklist.jpg My insights on marketing, e-commerce, branding and leadership - Podcast Starter Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/seo/content-optimization monthly 0.5 2024-11-26 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/58b1fddd-e24b-402f-ae94-911366b30645/Organic-traffic-trendline.png My insights on marketing, e-commerce, branding and leadership - Master Content Optimization for SEO - Make it stand out We all want to see organic traffic growth https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/324e72f7-a30c-4af8-8577-11f3e8c6d218/Faceshape+buying+guide.png My insights on marketing, e-commerce, branding and leadership - Master Content Optimization for SEO - Make it stand out Before buying a pair of glasses there’s a lot of search volume on face shape matching. So my team created for this to specifically capture traffic with this intent. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/d2719e7d-01fa-477c-a8b0-bceb2ac1ff14/Google-pagination.png My insights on marketing, e-commerce, branding and leadership - Master Content Optimization for SEO - Make it stand out Source: https://developers.google.com/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading https://www.roeltimmermans.com/blog/brand-tone-of-voice monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/764ca874-3ae7-4ecd-bd59-f63eaf522c56/Burger-King.png My insights on marketing, e-commerce, branding and leadership - Unifying Your Brand Voice  - Make it stand out A snippet from Burger King’s tone of voice guidelines. Or as they call it: Verbal Identity. Source: https://brandingstyleguides.com/guide/burger-king/ https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/039ce2ca-6b03-4d0f-b5a9-003b1cb14c92/Ikea-Brand-Guidelines.png My insights on marketing, e-commerce, branding and leadership - Unifying Your Brand Voice  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/7cbccdc5-1110-4b6f-8784-a90fefea2e67/Uber-Voice-Guide.png My insights on marketing, e-commerce, branding and leadership - Unifying Your Brand Voice  - Make it stand out Source: https://www.toptal.com/marketing/brand-managers/define-brand-voice#:~:text=Brand%20Voice%20Guideline%20Examples,focused%20on%20efficiency%20and%20safety. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/b73d8631-c806-461d-940e-869ffb2382ca/Coca-Cola-Brand-Guide.png My insights on marketing, e-commerce, branding and leadership - Unifying Your Brand Voice  - Make it stand out How does a Coca-Cola speak? It just can. Source: https://brandingstyleguides.com/guide/coca-cola-2020/ https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/f2ff7b8c-6137-4593-9e3c-f834ec802858/Beerwulf+Tone+of+Voice+sample.png My insights on marketing, e-commerce, branding and leadership - Unifying Your Brand Voice  - Make it stand out From my time as manager at Beerwulf, a small part of Tone of Voice guidelines. Yes, I also now notice the small typo in there,.. years later. We’re never perfect right? https://www.roeltimmermans.com/blog/introduction-to-growth-hacking monthly 0.5 2024-11-20 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/2047a620-93b7-4a7f-9999-2f5109e4485f/Standups.png My insights on marketing, e-commerce, branding and leadership - Cracking the Code: Introduction to Growth Hacking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1732103568023-I8LGTV9LOTE542N3JB1C/Animate-RANGE-WOMEN-Recovered4.jpg My insights on marketing, e-commerce, branding and leadership - Cracking the Code: Introduction to Growth Hacking https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1732103568038-RGO8JSU92RA9HH2N6KPE/Animate-RANGE-WOMEN-Recovered.jpg My insights on marketing, e-commerce, branding and leadership - Cracking the Code: Introduction to Growth Hacking https://www.roeltimmermans.com/blog/introduction-to-branding monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/ff1a3da5-9d33-41c2-8a73-568fbdc78338/Marantz-PM10.png My insights on marketing, e-commerce, branding and leadership - Breaking Down Branding: A Look Inside the Essentials for Business Success - Make it stand out A brand that did not need to talk about specs, because it was “known” to be great: Marantz https://www.roeltimmermans.com/blog/cro-ecommerce/persuasive-copywriting monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/5da0d96b-861a-442f-8b63-fdbea7cf6210/Animate-UK-HNK.gif My insights on marketing, e-commerce, branding and leadership - Converting Shoppers with Words - Make it stand out During the 2018 World Cup, not being a sponsor meant we needed to get creative targeting football lovers with a discount. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/6b3656e5-5530-4226-ac85-7b46cee860d6/160808_Denon_X-Series_X6300H_NewsletterHeader_Fixed.jpg My insights on marketing, e-commerce, branding and leadership - Converting Shoppers with Words - Make it stand out Teasing new products, without technical specs boring people at first sight. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/114e1ead-cb31-4ea7-bb88-083fb2c9b68e/think-cow.png My insights on marketing, e-commerce, branding and leadership - Converting Shoppers with Words - Make it stand out Source: X, example of weirdness sticking better. https://www.roeltimmermans.com/blog/influencer-marketing/finding-influencers monthly 0.5 2024-11-15 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/94bee549-478a-469d-9ef0-13fdba9514f8/Kanye-booted-by-Adidas.jpg My insights on marketing, e-commerce, branding and leadership - Struggling to Find the Right Influencer for your Brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/content-marketing/interactive-content monthly 0.5 2024-11-13 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/3f40c35d-88b3-4aec-b708-7cf41a1b1450/Flexiquiz.png My insights on marketing, e-commerce, branding and leadership - Unlocking Engagement with Interactive Content - Make it stand out Example of Flexiquiz quizzes https://www.roeltimmermans.com/blog/choosing-the-right-cro-tool monthly 0.5 2024-11-15 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/39f09242-b7a5-4fa4-be6a-fdbdd8282375/Traffic-no-conversion.png My insights on marketing, e-commerce, branding and leadership - Choosing the Right CRO Tool for Your Needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/8feaf75d-0328-412c-b93c-f7d3cd3dae70/Hotjar-heatmap.png My insights on marketing, e-commerce, branding and leadership - Choosing the Right CRO Tool for Your Needs - Make it stand out llustration of what a Hotjar heatmap shows you. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/c3684123-d8be-45a0-be22-c69dbf9bfcb9/Leadpages-ai-assistant.jpg My insights on marketing, e-commerce, branding and leadership - Choosing the Right CRO Tool for Your Needs - Make it stand out Leadpages has an AI copy assistant that will update bits of copy according to your preferences across your site. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/5a1d55f1-e627-407e-9631-2f3b9d04e0b1/VWO-editor.png My insights on marketing, e-commerce, branding and leadership - Choosing the Right CRO Tool for Your Needs - Make it stand out VWO’s easy to use visual editor vs. the also available code editor. Making the setup of experiments available to non-coders. https://www.roeltimmermans.com/blog/the-secrets-of-effective-link-building monthly 0.5 2024-11-11 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1731323149436-LNGR3AHEZKJLD36GRISK/unsplash-image-dQkAdUGCntA.jpg My insights on marketing, e-commerce, branding and leadership - Unlocking the Secrets of Effective Link Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/bdd64a68-05cb-4b52-af24-a79f962198ad/Semrush.png My insights on marketing, e-commerce, branding and leadership - Unlocking the Secrets of Effective Link Building - Make it stand out SEMrush, which you can try for free, gives you insights into categories, quality, etc. https://www.roeltimmermans.com/blog/online-marketing-trends-2025 monthly 0.5 2024-11-05 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1730718154243-YE5JKBE2JPSP4KSMVO9U/Marketing-Trends-2025.png My insights on marketing, e-commerce, branding and leadership - Online Marketing Trends & Tips for 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/linkedin-marketing-trends-2025 monthly 0.5 2024-11-04 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1730716687454-NQF9N7JAL3WN328LM1ZW/LinkedIn-Trends-2025.png My insights on marketing, e-commerce, branding and leadership - The 5 Most Important Trends for LinkedIn in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/future-of-marketing-realism-brand-promises monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/8b72416e-fbbc-4260-9a20-a4d24e1f1fba/KendallJenner-pepsi.jpg My insights on marketing, e-commerce, branding and leadership - The Future of Brand Marketing: Embracing Realism in Brand Promises - Make it stand out Kendall Jenner and a can of Pepsi to solve Black Lives Matter protests,... Source: https://www.goldstreamgazette.com/trending-now/video-pepsi-pulls-kendal-jenner-ad-after-online-backlash-558277 https://www.roeltimmermans.com/blog/leadership-styles-cheat-sheet monthly 0.5 2024-09-10 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/f489779e-a18c-4bab-b58c-e669733259de/Leadership-Styles-Cheatsheet.png My insights on marketing, e-commerce, branding and leadership - Leadership Styles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/marketing-metrics-cheat-sheet monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/2b5681f9-1a92-4044-97e1-d87f208cc2db/unsplash-image-xJLN32FO7AY.jpg My insights on marketing, e-commerce, branding and leadership - Marketing Metrics Cheat Sheet - Make it stand out How did I actually calculate [whatever metric for which you forgot the formula]? https://www.roeltimmermans.com/blog/seo-and-the-google-discover-algorithm monthly 0.5 2024-06-06 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/4dff86ad-c53a-41f4-823d-9d4e9162bcc9/Google-Discover.gif My insights on marketing, e-commerce, branding and leadership - Master the Feed: Unveiling the Google Discover Algorithm - ©Google ©Google https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/3f8cf03e-34e7-4db7-a32f-97cb6399d7a3/How-to-optimize-for-Google-Discover.png My insights on marketing, e-commerce, branding and leadership - Master the Feed: Unveiling the Google Discover Algorithm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/marketing-automation-zapier-make-ifttt monthly 0.5 2025-01-03 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1717494746489-RZOKR9R4B2P8UCFIYWTR/automate.png My insights on marketing, e-commerce, branding and leadership - Marketing Automation Made Effortless: Streamline Your Workflows with Zapier, Make.com & IFTTT - Make it stand out Simple as can be, drag and drop steps in Make.com https://www.roeltimmermans.com/blog/the-hierarchy-of-competence monthly 0.5 2024-05-23 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/4e795973-27c7-455e-a507-5d8431e67ddf/hierarchy+of+competence.png My insights on marketing, e-commerce, branding and leadership - The Ladder of Learning: Understanding the Hierarchy of Competence - Make it stand out There’s always something I’m trying to learn. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/7df73e37-4e99-40a1-ade0-a4772838fc0c/hierarchy+of+competence.png My insights on marketing, e-commerce, branding and leadership - The Ladder of Learning: Understanding the Hierarchy of Competence - Make it stand out The Hierarchy of Competence https://www.roeltimmermans.com/blog/in-house-vs-external-creative-team monthly 0.5 2024-05-22 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/c1da07ff-5874-428f-a720-c56acf1cebcf/GV-Creative-small.png My insights on marketing, e-commerce, branding and leadership - The Strategic Blend: Why a Hybrid Creative Model is the Marketing Leader's Secret Weapon - Make it stand out Photoshoots would typically be something where you’d want an external team. I always loved helping out and being very close to the work (not micromanaging it though) on those days. https://www.roeltimmermans.com/blog/weather-based-marketing monthly 0.5 2024-05-21 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/7065ce8f-7a3a-4a36-a5dc-7828b22e83d4/Affligem+table.jpg My insights on marketing, e-commerce, branding and leadership - Weather or Not You Convert: A Guide to Weather-Based Marketing - Make it stand out Sunny day, cold draught beer? Hit me up. https://www.roeltimmermans.com/blog/cutting-out-the-middleman-a-guide-to-direct-to-consumer-d2c monthly 0.5 2024-09-24 https://www.roeltimmermans.com/blog/brand-image-vs-identity monthly 0.5 2024-05-17 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/7084e413-7520-49dc-ba2c-df61ae1d1f0c/Image-v-identity.png My insights on marketing, e-commerce, branding and leadership - Image Versus Identity - Why your brand image needs a reality check We've all seen the commercials, and corporate about us pages: happy employees ping-ponging in a brightly colored office. ? The gap between a company's aspired (what they want you to see) and their (who they truly are) is often quite substantial. And guess what? . https://www.roeltimmermans.com/blog/the-growth-mindset monthly 0.5 2024-05-17 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/e77c90eb-37f2-47dc-b8ae-9bed7adab4a0/Growth-vs-fixed-mindset.png My insights on marketing, e-commerce, branding and leadership - Embracing the Growth Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/d7ab618f-f5ec-4328-805d-3ac8fdbecdee/Challenge_accepted.jpeg My insights on marketing, e-commerce, branding and leadership - Embracing the Growth Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/be7df53f-c482-445e-9d51-612aa52db787/HappyCompany5.png My insights on marketing, e-commerce, branding and leadership - Embracing the Growth Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/performance-punishment monthly 0.5 2024-05-17 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1713969932994-YTT5CHXQEFNTAH2MM3NJ/image-asset.jpeg My insights on marketing, e-commerce, branding and leadership - Performance Punishment - Make it stand out Work piling up https://www.roeltimmermans.com/blog/empathy-is-not-just-1-thing monthly 0.5 2024-04-12 https://www.roeltimmermans.com/blog/cq-cultural-intelligence-in-the-workplace monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/91c23ba4-0300-4c1a-97f1-2d000f32c644/0_azkgiqEWUY2TOJXM.jpg My insights on marketing, e-commerce, branding and leadership - Forget EQ: The Importance of CQ in Workplace - Make it stand out Photo by Grooveland Designs on Unsplash https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/621a0ef5-e4d9-4337-8bf3-c98df57a6f45/Cultural-dimensions.png My insights on marketing, e-commerce, branding and leadership - Forget EQ: The Importance of CQ in Workplace - Make it stand out Example comparison in dimensions. Source: www.hofstede-insights.com/country-comparison-tool https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/91685fe6-cb3c-4225-8fad-e371ea1ac96f/eb436ba8-20a1-4a66-a455-382072e2d957.png My insights on marketing, e-commerce, branding and leadership - Forget EQ: The Importance of CQ in Workplace - Make it stand out AI generated multicultural workplace illustration, generated with You.com https://www.roeltimmermans.com/blog/management-coaching-for-first-time-managers monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/8b37bdea-0915-4e0f-86da-3e8c895a0588/First-time-manager-CheatSheet.png My insights on marketing, e-commerce, branding and leadership - First-Time Manager Cheat Sheet: Master Management & Lead Your Team to Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/blog/the-meeting-that-could-have-been-an-email monthly 0.5 2024-03-13 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333105303-C86581ZUJN3COSGDYG31/Carrousel-Meeting-Email_page-0001.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - Opener slide The meeting that could have been an email https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333076965-WK9X5FWZAMU3P82RH6GC/Carrousel-Meeting-Email_page-0002.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - Warning Bit of sarcasm here. These are the meetings that should indicate a need for meeting best practices. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333063835-KQ489DD3EN6T8G7SZ9RX/Carrousel-Meeting-Email_page-0003.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - Your favorite passtime Don’t we all like to talk business? Some of us more then others. To satisfy this need, the best invention ever was made: THE MEETING Forget what you were taught on Agenda’s, The Pizza Rule, etc. These 7 are the main versions of the meeting. Let’s dive in,... > https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333100481-2YTXFILHKJLAFIY38YP1/Carrousel-Meeting-Email_page-0004.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - The Marathon Meeting You know the drill – let’s start at 9 am and stretch into the abyss of lunchtime. Everyone’s trapped in a room, watching the clock tick away while tangent topics spiral into oblivion. Autonomy over your schedule? Forget about it. You’re not going anywhere. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333107941-AITO13KMX99E8EOVDOCB/Carrousel-Meeting-Email_page-0005.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - The Status Update Meeting Gather ‘round, folks, for the riveting tale of what everyone did last week! Each person takes their turn, recounting mundane details that could’ve easily been summed up in an email and forever stayed in a draft version. Managing your time efficiently? Nope, you’re stuck here until the last update’s useless detail. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333089476-XR7KDTZ0KUP1JA5NMR8E/Carrousel-Meeting-Email_page-0006.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - Conference Call Circus Welcome to the land of pre-COVID & dropped calls, “are you on mute”, dial-in codes, awkward silences, and constant interruptions. Who needs face-to-face interaction when you can spend an hour deciphering garbled voices over crackling lines? https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333061957-EB6ORCPXGT3H4S5LFA6V/Carrousel-Meeting-Email_page-0007.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - Agenda-less affair Picture this: You walk into a meeting room, hoping for structure and direction. Instead, you’re greeted by blank stares and a leader who says, “Let’s just see where this takes us.” Had plans for your day? Sorry, they’re lost somewhere in the void of aimless chatter. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333073164-2S6BTNPZQ6R2A74DDWLH/Carrousel-Meeting-Email_page-0008.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - Decision deferral Ah, the art of deferring decisions – ? Or better yet: add more people to the decision loop. Every meeting ends with promises of follow-ups and action items that linger in limbo indefinitely. Move forward? Nope, stuck in decision purgatory. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333072058-8H9A1ZABA4T7GA6ARCRA/Carrousel-Meeting-Email_page-0009.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - Overcrowded Orchestra Ever tried to hold a meaningful conversation in a room packed like a sardine can? Welcome to the overcrowded orchestra, where voices blend into cacophony and meaningful dialogue becomes a distant dream. Being heard? Good luck finding your solo in this symphony of chaos. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333096897-4UK6NA1S3F5QBXXR4LU7/Carrousel-Meeting-Email_page-0010.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - Incessant Interruptions You’re in the zone, knocking out tasks left and right, when suddenly – ding! – an invite pops up for an impromptu meeting. Focus and prioritize? Ha! It’s like trying to juggle flaming torches in a hurricane of notifications. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333087511-T8SBZXH84O8UITESYFYR/Carrousel-Meeting-Email_page-0011.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - AI's response to meetings Sometimes we need a little confrontation with reality to see how ridiculous things can get. These examples still happen in real life. A lot. I asked AI how it looked at this: https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1710333079076-QFS1QFSC9NAWSM398GNM/Carrousel-Meeting-Email_page-0012.jpg My insights on marketing, e-commerce, branding and leadership - The Meeting that could have been an email - Guide to lower employee turnover I just launched a digital product on Gumroad. A guide that will help you: - lower employee turnover, - boost innovation, - build a more attractive employer brand. https://www.roeltimmermans.com/blog/how-to-kill-autonomy-at-work monthly 0.5 2024-05-17 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/3de35053-6b01-4505-a9ce-9f9ca976e656/ChatGPT+response+to+Autonomy.png My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622528790-4NOQI3EIRC9I2R1BO6J3/Carrousel-Autonomy-Killer_page-0001.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - The best autonomy "boosters" from the 1900's 7 Workplace customs that kill autonomy https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622333149-6F0LTDQMTTPRHCZQ15JP/Carrousel-Autonomy-Killer_page-0002.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622334621-WPCROTRW0BW1WTQZPL02/Carrousel-Autonomy-Killer_page-0003.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - Into to autonomy killers Last time I some amazing 1900’s approach to work customs,.. Prepare to journey back to a time again when autonomy at work was more myth than reality. Brace yourself for these seven classic maneuvers that can smother autonomy faster than you can say ‘micromanage.’ Let’s dive in,... > https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622537404-F39K2OY0MVSDLNAZOA0U/Carrousel-Autonomy-Killer_page-0004.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - The Puppeteer Phenomenon You know the type – they dangle the strings of responsibility over your head but never really let you dance. It’s like being handed a marionette and being told, “Move, but only as I say!” Autonomy? More like auto-no-me https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622531791-5APBAMSHUDHDGQEV3W28/Carrousel-Autonomy-Killer_page-0005.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - The Bottleneck Boss Picture this: You’re ready to roll, you’ve got your ideas, your plans, your energy... and then you hit a wall. That wall? Your boss. They’re the ultimate bottleneck, the gatekeeper of progress. Your autonomy? Good luck, now you’re just trapped behind your desk, waiting for approval https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622330603-TP53GLGKJXSC7BAMBI6G/Carrousel-Autonomy-Killer_page-0006.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - Permission paralysis You want to innovate, to try something new, but wait – did you get the memo? You need permission for that! Every move requires a stamp of approval. Autonomy? Nah, it’s more like filling out triplicate forms just to stretch your legs? https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622533090-1GWZA9GEQL2JP89QE5BE/Carrousel-Autonomy-Killer_page-0007.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - Micro-Manage Madness Ever had someone breathing down your neck, watching your every move like a hawk circling its prey? That’s micro-managing in action. Autonomy? Say hello to your new supervisor – Mr. Micro- Manager https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622527383-AYL0S94KWOZUEFKAKNNW/Carrousel-Autonomy-Killer_page-0008.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - The Decoy Delegate Ah, the art of delegation – or should we say, delegation decoy? They pass on the tasks, sure, but without the authority to make any real decisions. Autonomy? It’s like passing a baton in a relay race, only to find out it’s made of jelly https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622329748-8RDPE4GBS274XTUM63DG/Carrousel-Autonomy-Killer_page-0009.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - Status Quo Stagnation Why fix what ain’t broke, right? That’s the motto of the status quo squad. Innovation? Autonomy? Sorry, those words aren’t in their dictionary. It’s all about maintaining the tried and tired, even if it means sacrificing progress at the altar of tradition https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1709622326200-PRAV4TVKDMHW7VIZ8M7X/Carrousel-Autonomy-Killer_page-0010.jpg My insights on marketing, e-commerce, branding and leadership - The Best Tips to Kill Autonomy - Silo Syndrome Imagine each department in your workplace as its own little medieval castle, complete with moats and drawbridges. That’s the silo syndrome – where autonomy suffocates in the stale air of isolation. Collaboration? Autonomy? Nope, just more walls to climb,... https://www.roeltimmermans.com/blog/how-to-build-a-positive-workplace-culture monthly 0.5 2024-03-25 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/76c86a01-65db-4049-89d7-3172ab576918/The+Essential+Guide+to+Cultivating+a+Thriving+Workplace.jpg My insights on marketing, e-commerce, branding and leadership - How to: Build a Positive Workplace Culture - Make it stand out Available now: Get the guide on Gumroad https://www.roeltimmermans.com/blog/bad-company-culture-customs-from-the-1900s monthly 0.5 2024-02-21 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524047116-K36ZN7JJL1I2X9XQJDGG/Archaic-corporate-customs_page-0001.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Company culture customs opener Opener slide, the best company culture customs from the 1900’s https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524057951-KUHHBIPDUF0ZERHUR959/Archaic-corporate-customs_page-0002.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Page 2: warning The customs in these slide were very common back in the previous millenium. If this is still the case today for you,.... ehh maybe you could use some change. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524055055-R6SLJD91DRN784DXCNUJ/Archaic-corporate-customs_page-0003.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - ”We learned from the past...” Last week I posted the 7 Best (ahum) Tips for Toxic managers,.. I got a couple of request for a follow up. So I figured let’s take a trip down memory lane and have a look at what we happily said goodbye to.... I hope. If this causes nightmares, sorry,... > https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524050190-62DXLJ75L3H4ZXZMD981/Archaic-corporate-customs_page-0004.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Custom Nr.1 Clocking-In Craze: Remember the good ol’ days when we punched cards like time-traveling secret agents? Because apparently, being seen at your desk for exactly 8 hours was more important than productivity. Super size option: Clock out to go to the restroom, and clock in when coming back. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524028190-UZSLB4Z1TO0KPO4U6HAT/Archaic-corporate-customs_page-0005.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Custom Nr. 2 Draconian Dress Codes: Let’s not forget the joy of wearing a three-piece suit in the sweltering summer heat or squeezing into starchy collared shirts like corporate penguins. Because heaven forbid we express ourselves through attire!. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524042504-G7QG8TQYW0K1YURBODTJ/Archaic-corporate-customs_page-0006.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Custom Nr. 3 The 80-Hour Workweek Marathon: Ah, the badge of honor for the corporate warrior! Who needs sleep, seeing their kids or anything like a life outside the office when you can burn the midnight oil and sacrifice your sanity on the altar of productivity?. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524061041-V4E8P5S91RZYC5OFUYEM/Archaic-corporate-customs_page-0007.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Custom Nr. 4 Micromanagement Mayhem: Because nothing says “trust” like having a manager breathe down your neck, scrutinizing every keystroke and bathroom break like a hawk eyeing its prey. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524028538-W2U8MVBL5X9EAJDQBYG8/Archaic-corporate-customs_page-0008.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Custom Nr. 5 Cubicle Confines*: Welcome to your personal box of creativity- crushing despair! Enjoy the fluorescent lights, beige walls, and the sweet symphony of keyboard clacks echoing off fabric-covered walls. Daylight can come later. (*Not sure if this is typically U.S.) https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524035027-H1PEVGVE9JLJL2HA7HRM/Archaic-corporate-customs_page-0009.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Custom Nr. 6 Hierarchy Hysteria: Because nothing says “teamwork” like a rigid hierarchy where ideas flow from the top down and dissent is about as welcome as a skunk at a garden party. Super size option: Kissing your way up the ladder. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524041846-XW2BZP307UITFRK3989P/Archaic-corporate-customs_page-0010.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Custom Nr. 7 Fear-Based Feedback: Ah, the joy of performance reviews where constructive criticism is about as rare as a unicorn sighting, and employees leave feeling like they’ve been through a psychological warfare boot camp. If you weren’t sweating on the way there,... https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708524055767-L95RAZPRRLIVXN3NCAN3/Archaic-corporate-customs_page-0011.jpg My insights on marketing, e-commerce, branding and leadership - The Best Company Culture Customs from the 1900’s - Shocking? Sometimes we need a little confrontation with reality to see how ridiculous things can get. These examples may still happen in real life. https://www.roeltimmermans.com/blog/toxic-manager-handbook monthly 0.5 2024-02-21 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073210135-POKPOYPWXP9VMVNJBQKT/Toxic-Manager-Handbook_page-0001.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073230728-LZR6947EWREOJYQYDF29/Toxic-Manager-Handbook_page-0002.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073241744-42HOFF9TUPDQDJBWMYS0/Toxic-Manager-Handbook_page-0003.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073216429-BH9H48BNZFWLA56INOIH/Toxic-Manager-Handbook_page-0004.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073222235-M0GXINOHO8PODMULWGJ1/Toxic-Manager-Handbook_page-0005.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073226797-RLHB8DT6XNSBEY01PV7P/Toxic-Manager-Handbook_page-0006.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073220591-IP1R9IFZEM4JHG870P2W/Toxic-Manager-Handbook_page-0007.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073210694-UKG33WGU63S9KGH3S35K/Toxic-Manager-Handbook_page-0008.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073215922-IKLFEZ9LPJE1WQG0KMSR/Toxic-Manager-Handbook_page-0009.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073235669-3U123LZEDT9B2A1D2JJE/Toxic-Manager-Handbook_page-0010.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073229550-OJROK5TBX01FQCI1OJA2/Toxic-Manager-Handbook_page-0011.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1708073242507-KSNHX112E3N0UY3Z4G1B/Toxic-Manager-Handbook_page-0012.jpg My insights on marketing, e-commerce, branding and leadership - The Toxic Manager Handbook https://www.roeltimmermans.com/blog/clarity-at-work monthly 0.5 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Technically not SEO in this example, but just to illustrate a point. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/7a3e3653-2614-4e70-bd3c-0e1d9968e169/Zalando-PageSpeed.png E-Commerce - Make Your E-Commerce Store Shine - Make it stand out A Zalando PLP’s performance. You can see there’s still room for improvement. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/fc0cbfe9-e644-496a-b325-db7e2aac3f75/Lighthouse-Treemap.png E-Commerce - Make Your E-Commerce Store Shine - Make it stand out Lighthouse Treemap for the same PLP https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/2f052e28-ebc3-42cc-8a07-985595b9c3ad/Semrush-AMP.png E-Commerce - Make Your E-Commerce Store Shine - Make it stand out Example from Semrush on what AMP pretty much does. https://www.roeltimmermans.com/ecommerce/pdp-ab-testing monthly 0.5 2024-12-03 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/98fcdc4a-e549-4ed3-b0c2-855b2a2ea9ad/PDP.png E-Commerce - PDP Conversion Rate Keeping You Up at Night? - Make it stand out PDP design for a product during my tenure at Heineken. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/958b73d1-1c9e-4cb5-b2f1-deaf72f543be/EKOMAI.png E-Commerce - PDP Conversion Rate Keeping You Up at Night? - Make it stand out AI Optimized PDP descriptions done with EKOM AI https://www.roeltimmermans.com/digital-marketing daily 0.75 2025-03-21 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/cb506edd-f0d6-4aab-a7dd-a6e3e461d95a/Social-Ads-EssilorLuxottica.png https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/800185f8-ee46-4f29-86a2-aef450b12588/Email-CRM https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/f5c1e839-d84c-466e-bee1-690547c1de5d/Heineken-advertisement.jpg https://www.roeltimmermans.com/digital-marketing/look-alike-audiences-guide monthly 0.5 2025-03-21 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1fc51808-8961-4d1c-b556-7679ca92af36/Lookalike-audience.jpg Digital Marketing - Look-Alike Audiences: The Secret Weapon Smart Marketers Don't Talk About Enough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/digital-marketing/what-is-marketing-funnel-guide monthly 0.5 2025-03-13 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/7952fc84-44d6-4711-9f74-8a196d0aa0f5/Marketing-Funnel.png Digital Marketing - From Marketing Funnel Confusion to Sales Success: A No-Nonsense Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/digital-marketing/social-media-roi-calculator monthly 0.5 2025-03-10 https://www.roeltimmermans.com/digital-marketing/how-to-write-effective-ad-copy monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/0f23d001-2c41-46b9-ab11-b559fd50d14c/Wine-Ad-Copy.png Digital Marketing - High-Converting Ad Copy That Actually Works - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/e7a21f79-ca69-4d39-a438-4bd335d52966/Ad-Ad-Copy.png Digital Marketing - High-Converting Ad Copy That Actually Works - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/digital-marketing/peak-end-rule-customer-experience-optimization monthly 0.5 2025-02-11 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/4a6e359b-d6a8-4a6c-a66a-78f2550b3b1a/Ikea-Peak-End.png Digital Marketing - The Peak-End Rule: Why IKEA has Cheap Hotdogs & - Make it stand out Screenshot from Ikea.com, Soft serve for just 0.75. And you can get it a 0% APR if you buy enough, haha. https://www.roeltimmermans.com/digital-marketing/high-converting-ppc-ad-copy monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/fa860fcb-788c-428e-be6a-6f76a35827f2/Google-ad.png Digital Marketing - How to Write High Converting PPC Ad Copy - Make it stand out Google Ad Mockup for example jewellery brand. https://www.roeltimmermans.com/digital-marketing/ppc-metrics-cheat-sheet monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/c6fb9efa-faa7-4f08-9b68-c6a8c3b5192c/Google-ads.png Digital Marketing - PPC Metrics Cheat Sheet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/digital-marketing/digital-marketing-technology-stack monthly 0.5 2024-12-17 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/b5592303-58cf-469d-8cd5-43e7d732e1aa/Bloomreach-cms.png Digital Marketing - Walking in the Shoes of a Digital Marketer in Big Enterprises - Make it stand out Example of Bloomreach headless CMS backend https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/c20efdfb-bb4d-4bff-90e2-ad194a203378/marketo-automation.png Digital Marketing - Walking in the Shoes of a Digital Marketer in Big Enterprises - Make it stand out Source: Adobe.com Marketo automation flow example https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/192adb33-3b3f-4fce-aa38-a83b222f4b00/Segment-cdp.png Digital Marketing - Walking in the Shoes of a Digital Marketer in Big Enterprises - Make it stand out Source: Segment.com Illustration of tracking a customer over multiple platforms. https://www.roeltimmermans.com/digital-marketing/google-performance-max-ai monthly 0.5 2024-12-12 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/41138bb5-799d-4443-9d1d-15ec75c38c35/pmax-video-2.gif Digital Marketing - How Google’s Performance Max AI will Revolutionize Your Advertising Strategy - Make it stand out “Google AI intelligently flips your original video format and creates videos in new aspect ratios”. Source: Google https://www.roeltimmermans.com/digital-marketing/email-marketing-for-growth monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/c739af1a-edae-4f13-9bb3-e55809033ff3/email-flowchart.png Digital Marketing - The Quick Guide to Email Marketing for Growth - Make it stand out Simple explanation of email automation in a flowchart. Source: Beehiiv https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/8b34b867-5af8-427c-96f4-3f9d40ab2550/Heos-app.jpg Digital Marketing - The Quick Guide to Email Marketing for Growth - Make it stand out Example of lowering customer frustration via newsletter content. I personally designed this email flow. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/b877f8d8-700a-4176-b9ce-c8cad3894e2e/Personalized-Email.png Digital Marketing - The Quick Guide to Email Marketing for Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/digital-marketing/data-driven-growth-strategies monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/b228463f-a028-4371-897b-8a9f9c686015/Survivorship-bias.svg.png Digital Marketing - Leveraging Analytics for Business Success - Make it stand out This hypothetical pattern of damage of surviving aircraft shows locations where they can sustain damage and still return home. If the aircraft was reinforced in the indicated areas, this would be a result of survivorship bias because crucial data from fatally damaged planes was being ignored; those hit in other places did not survive. Source: https://en.wikipedia.org/wiki/Survivorship_bias https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/acea88aa-02bf-4843-82fb-22d9987db0af/Data-wranglers.png Digital Marketing - Leveraging Analytics for Business Success - Make it stand out Depending on your maturity level in terms of data, you might need to step up the roles you have to your availability. This overview helps you indentify who can do what. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/381a3b3f-b930-47a0-917e-8a439117330b/Google-trends.png Digital Marketing - Leveraging Analytics for Business Success - Make it stand out Screenshot of Google Trends, which offers free insights into search trends over time. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/9c5f3e59-2c36-4bf9-b626-7a16bd8ddb68/Growth-strategy-sequence.png Digital Marketing - Leveraging Analytics for Business Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/digital-marketing/social-media-instagram-growth monthly 0.5 2024-12-03 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/cd7238c1-5f67-4b70-8a3e-dde8d503e08a/Marantz_insta.jpg Digital Marketing - Proven Instagram Growth Strategies to Boost Your Brand - Make it stand out Marantz’ account on Instagram, after my tenure there, so not taking the credits for this. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1733220174083-2AFFRC6NN9ZGFXH0R13K/unsplash-image-71Qk8ODIBko.jpg Digital Marketing - Proven Instagram Growth Strategies to Boost Your Brand - Make it stand out Photo by Alexander Shatov on Unsplash https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/42264093-0b8d-4c96-99a1-6afa5d828c11/Wine-Reviewer-Instagram.jpg Digital Marketing - Proven Instagram Growth Strategies to Boost Your Brand - Make it stand out My other passion to talk about: Wine. https://www.roeltimmermans.com/digital-marketing/content-strategy monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/a533ce1a-1501-482b-b5da-2404fa1a6ee4/Content-creation.png Digital Marketing - Mastering Content Strategy - Make it stand out Trans-created content across multiple opco’s https://www.roeltimmermans.com/digital-marketing/social-ads monthly 0.5 2024-12-03 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/5608cfb4-8d1b-421b-9389-95ad8e8e5315/Adcreative-ai.png Digital Marketing - The Secret to Successful Social Media Advertising - Make it stand out AdCreative.ai will create ads for you at scale, in minutes. Simply give it a URL to match your branding, feed it a product or service and wait a couple of seconds. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/f0c7453c-3eca-4866-8c7e-1c9e6eb44408/AI+ad+creative.png Digital Marketing - The Secret to Successful Social Media Advertising - Make it stand out AI generated Ad Creative Example https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/3aa66896-4a36-4417-b492-ccea0d41ba71/Ad+Creative+configurator.jpg Digital Marketing - The Secret to Successful Social Media Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/branding daily 0.75 2025-04-02 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1712844262122-9F4QLPDW4RU4D9E4I71T/rayban.jpeg https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1732021038530-PQRA00CHJNRDTRO2ASZ0/Marantz-PM10.png https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1712843577801-1B0DUF9A56J98I25SUGF/Merch_afterwork_banner_2.jpg https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1715935551685-YYAR4MTA62M97PCXJ58G/Beerwulf.png https://www.roeltimmermans.com/branding/positioning-your-brand-or-product monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/24840538-79db-4c9c-bbe3-76171dc089c0/Positioning-map-white-space.png Branding - Positioning: Why Most Brands Fail (And How to Win) - Make it stand out Map your competitors and you can easily find (multiple) options to position yourself. https://www.roeltimmermans.com/branding/self-congruence-theory monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/68f3d222-94b5-429e-b698-67f9d9a88c6c/brand-preference.png Branding - Self Congruence Theory - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/branding/brand-loyalty monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/d50a064e-1037-495c-85b9-593bb8a032bb/Brand-loyalty.jpg Branding - Most brands are lying to you about loyalty - Make it stand out Brand loyalty programs often feel a bit forced on to consumers. https://www.roeltimmermans.com/branding/rebranding monthly 0.5 2025-02-05 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/5cbd865f-e388-4d7c-b55e-7debe747361e/UPS-logo.jpg Branding - Rebranding? Here’s Why Most Companies Get It Wrong - Make it stand out Left, the logo from the 60’s, right, the current thing. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/d0bd3958-89cd-47d0-bbd5-02d86a2e6f5c/Rebranding-initiative.jpg Branding - Rebranding? Here’s Why Most Companies Get It Wrong - Make it stand out Where a lot of rebrands start: CEO with an “amazing” idea. https://www.roeltimmermans.com/branding/employer-branding-truth monthly 0.5 2025-01-21 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/25c1fa51-3892-4801-b081-200ecb822895/Company+building.png Branding - The Brutal Truth About Your Employer Brand  - Make it stand out Image companies like to show to the outside, being awesome. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/faf4d5b9-5454-425d-b51e-e24dcfaa913f/Family.png Branding - The Brutal Truth About Your Employer Brand  - Make it stand out The stuff that makes people run, cringe statements that are far from reality. https://www.roeltimmermans.com/branding/create-a-brand-name monthly 0.5 2025-01-09 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/33a009ed-b3dc-4ff8-b524-d81c53b8a5b5/Secret-sauce.png Branding - How to Create A Memorable and Effective Brand Name - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/000c44e6-3eba-4fd3-9e1d-389ca6498695/LogoBar.png Branding - How to Create A Memorable and Effective Brand Name - Make it stand out Brands I worked for. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/f692d60c-63c3-45a1-a3e0-234ace581ada/A+Memorable+and+Effective+Brand%C2%A0Name+-+visual+selection.png Branding - How to Create A Memorable and Effective Brand Name - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.roeltimmermans.com/branding/personal-brand monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/8fd620b4-e17b-4de4-8fc0-0440a51ada60/Tell-myself.png Branding - The Resume Personal Brand Trap - Make it stand out I talk about marketing a lot, but also I’m a human being. So my life at home is also a big part of what defines me. It also gives me lessons I use in marketing. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/25a353d4-3cfa-4f6e-a244-94005a2c3905/Rise+run+rest+repeat+Nike.jpg Branding - The Resume Personal Brand Trap - Make it stand out Source: https://grays.life/rise-run-rest-repeat-by-nike/ Imagine if this said: 320.MILLION.SHOES.SOLD… not that motivating anymore right? https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/2fba8ff9-72fd-44c3-aa8e-9c492316491a/Personal-brand-marketer.png Branding - The Resume Personal Brand Trap - Make it stand out Image by me, created with Visual Electric https://www.roeltimmermans.com/branding/art-of-storytelling monthly 0.5 2025-01-03 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1734618574787-JYT7N0TSMNHXMXMGSAAE/unsplash-image-h7rOzTmGxWE.jpg Branding - Master the Art of Storytelling - Make it stand out Image from Unsplash https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/1734618690599-RLA6SFGPDH25RA11HGIG/unsplash-image-6yjAC0-OwkA.jpg Branding - Master the Art of Storytelling - Make it stand out Photo by Esteban López on Unsplash https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/a036b9b4-063e-4953-9569-2f3dba39694b/FleurDeSel.png Branding - Master the Art of Storytelling - Make it stand out Fleur de Sel, read on and you’ll see what this has to do with storytelling. https://www.roeltimmermans.com/branding/global-brand-performance-metrics monthly 0.5 2025-01-03 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/362ac03d-22ea-4e63-80c1-b71c4c1b9f35/Launchmetrics.png Branding - Measuring and Analyzing Brand Performance Globally - Make it stand out Source: Launchmetrics.com | Example of tracking media mentions and value https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/eb9f8028-8c7f-42b6-bb5f-4b82322ef67b/Most-valuable-brands-2024.png Branding - Measuring and Analyzing Brand Performance Globally - Make it stand out Source: Interbrand.com | The most valuable brands of 2024 according to Interbrand https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/4fe83184-b54e-4cbb-a935-fc9cf512e99a/Sprinklr.png Branding - Measuring and Analyzing Brand Performance Globally - Make it stand out Source: Sprinklr | Example of social insights platform. https://www.roeltimmermans.com/branding/global-branding-cultural-sensitivity monthly 0.5 2024-12-18 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/2bd8ace5-f239-4fcd-a084-58427e21af0c/Toyota-MR2.jpg Branding - The Branding x Cultural Sensitivity Minefield - Make it stand out Image Source: Toyota.nl | The MR2 ran into a little translation issue in France, the name sounds very much like the French word “Merde”, meaning “shit”. They changed the name to MR there. https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/a70f3d8a-6f03-40f6-a476-5a35ee267873/PDI-world-map-50.png Branding - The Branding x Cultural Sensitivity Minefield - Make it stand out Example of how contries across the world are aware and accepting of the power distance between individuals. Source *2: https://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/ https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/584a65ec-872d-4264-99ba-85182283cb8b/NIKE%2BPRO%2BHIJAB%2B2.0.jpeg Branding - The Branding x Cultural Sensitivity Minefield - Example: Nike Not just in their model imagery they’re great at thinking more culturally relevant, but also in terms of product. Which strengthens the overal brand. Source*3: https://www.nike.com/t/pro-hijab-s2h3Mg https://www.roeltimmermans.com/branding/jaguar-rebrand-2024 monthly 0.5 2024-12-03 https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/275acb1c-c7f3-4eff-8351-57fb2378f4d7/Jaguar-xj220.jpg Branding - Jaguar’s Lost Roar - Make it stand out The Jag XJ-220. Hype delivered on undelivered promises. Source: Jaguar.com https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/a185a0b4-2296-4993-b7be-64552170f28d/Jaguar-hunting-Crocodile.jpg Branding - Jaguar’s Lost Roar - Make it stand out Real jaguars are know bad-asses, who else hunt crocodiles in their own turf? https://images.squarespace-cdn.com/content/v1/629ca437cf6de433f429e81f/062961ec-4216-4e69-b19f-63cbb671f2a2/Jaguar.com+screenshot Branding - Jaguar’s Lost Roar - Make it stand out Jaguar’s new look, according to them big news. 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