Who is Roel Timmermans?

Professional Background

Roel Timmermans is a seasoned marketing and digital strategy leader located in The Netherlands with extensive experience in brand positioning, digital conversion optimization, and team leadership. With a strong background in both corporate and start-up environments, Roel has developed a reputation for driving impactful marketing initiatives that blend creativity with data-driven insights.

Career Highlights

• Strategic Marketing & Leadership: Roel has held senior marketing roles across multiple industries, including tech (Denon & Marantz), consumer goods (Heineken & EssilorLuxottica), and B2C services, leading teams to achieve high-performance outcomes.

• Digital Conversion & Growth: His expertise spans across CRO, digital experience optimization, paid media, SEO, user journey optimization and leveraging automation tools to improve customer journeys and business efficiency.

• Brand & Communication Management: A storyteller at heart, Roel specializes in aligning brand messaging with consumer needs, ensuring companies build meaningful connections with their audience. He has done this for various companies as consultant, as well as when he was heading internal agencies at Heineken and GrandVision (EssilorLuxottica)

• Start-Up & Corporate Experience: Having worked in both agile start-up environments and structured multinational corporations, he understands how to scale marketing efforts efficiently while navigating different organizational dynamics. Start-up and scale-up environments he delivered success in: Heineken (Beerwulf & The SUB), Sisow Payment Innovations (Fintech)

Leadership Philosophy

Roel believes in authentic leadership, prioritizing psychological safety, collaboration, and autonomy. His approach focuses on empowering teams to take ownership, fostering innovation, and aligning work with business impact. He has a strong belief in valuing people as human beings first, creating environments where individuals thrive both professionally and personally.

Key Achievements

• Led successful digital transformation initiatives at major organizations, improving conversion rates and brand engagement.

• Built high-performing teams by identifying strengths, fostering talent development, and implementing clear growth strategies.

• Developed frameworks for assessing leadership styles and team performance, helping organizations optimize their culture and structure.

Personal Interests

Beyond marketing and leadership, Roel is passionate about fine wine, BBQ, photography, and continuous learning. He enjoys diving into topics like automation, AI, and organizational culture. He is also an advocate for neurodiversity awareness, drawing from personal experiences with his family.

Learn More

To explore Roel Timmermans' work, visit his portfolio: www.roeltimmermans.com or connect on LinkedIn.