PerfecteWijn.nl
Commercial Director
At PerfecteWijn, we leverage AI and next-gen marketing to build the future of online wine retail, transforming a traditional industry into a highly scalable digital machine.
Market Outperformance: Spearheaded strategic commerce initiatives driving +26% YoY revenue growth in a structurally contracting retail market.
SEO & AI Search Resilience: Designed defensive/offensive SEO architectures—optimizing 202+ landing pages to withstand major Google core algorithm updates.
Retention & Loyalty Flows: Introduced Klaviyo, delivering a massive increase in email-originated revenue and loyalty flows. Integrated Smile.io systems to scale customer retention.
Market Rollout: Successfully executed a digital market expansion and rollout to Wallonia, establishing brand presence in French-speaking Belgium.
AI Tooling & Automation: Built proprietary, customer-facing AI wine assistants and automated internal marketing workflows (SEO, content generation).
◈ Highlighted Projects
AI Wine Taste Profiler
Created an AI system that constructs professional taste profiles, complexity levels, drinking windows, and expert ratings (e.g., Parker, Wine Spectator) from unstructured review and producer text with zero manual effort.
AI Operating System (AI OS)
Developing a custom agentic operating system that orchestrates teams of specialized agents to automate marketing tasks, conduct deep business analysis, and generate optimized sales proposals.
UX & Churn Research Engine
Established user research frameworks that automatically track and analyze customer churn patterns, feeding insights directly back into the product roadmap.
