◈ Blog
Practical articles on e-commerce, applied AI, consumer psychology, and commercial leadership, drawn from daily execution.
E-CommerceWriting tasting notes bottle by bottle doesn't scale. How we built an autonomous AI data enrichment pipeline at PerfecteWijn to answer the consumer's #1 question for 99.9% of our catalog.
E-Commerce## A Practical Guide to Understanding Your Users Better
InsightsYou know that feeling when you explain what your product does, and people just stare at you blankly? I faced this exact problem at a startup where we ...
InsightsPicture this: You're about to drop €500 on headphones. Do you trust the salesperson's pitch, or that What Hi-Fi 5-star review sticker? We both know wh...
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InsightsHave you ever wondered why some brands seem to attract perfect new customers effortlessly while others struggle? I'll let you in on a secret that tran...
InsightsMarketing funnels can seem confusing with jargon like '' (Top-of-Funnel) and '[BoFu](/manager-glossary...
## How to Calculate Your Social Media ROI: Stop Wasting Money on Likes
E-Commerce
Consumer PsychologyDid you ever find yourself agreeing to something huge because of a tiny 'yes' you said earlier? Like that time you bought the complete series after wa...
Consumer Psychology## Why We Can't Help But Give Back
LeadershipRemember that time you were completely stuck on a work problem, spinning your wheels while deadlines were closing in on you? It's frustrating, right? ...
Leadership## You Have to Sell Marketing to the Business
LeadershipEver noticed how some companies crumble when hit with change, while others seem to get stronger? It's a question I've been grappling with throughout m...
InsightsLet me share a dirty little secret: Most ad copy sucks. Yes, even from those fancy brands with massive budgets.
Branding## Would you Trust a Brain Surgeon Wearing Flip-Flops?
Insights#### Why Your Last Impression Matters More Than You Think
Branding### The Hidden Force Behind Your Brand Choices
Consumer Psychology### The Dark Psychology of ‘To Be Continued’
Branding#### They’ll tell you it’s about points, apps, and rewards programs.
Branding
E-Commerce### Think a blurry product pic is good enough for sales?
Branding### And Why It’s Costing You Millions
E-Commerce### “Sorry, our online deals are not available in store..”
Branding## How to design a Brand Name
Branding### Are We Building a Brand or Just Bragging?
Insights#### Driving engagement while you’re at it.
Branding## Proven Techniques for Copywriters
Branding## Quick guide for Brand Marketers
Branding#### Secrets to Global Branding Success
Insights#### If you’ve seen one big corporate, you’ve seen them all
InsightsPaid media is always changing, just like it has been for years. So, staying on top of what’s new is essential for business success. So if you haven’t ...
InsightsYou experience this daily: You open your inbox to see a bunch of email that can go straight to trash, and then one email that not only grabs your atte...
Insights#### Data-Driven Growth Strategies
Insights#### Feeding the Brand to Brand the Feed
E-Commerce### Ho, Ho, Hold on to your Ecommerce succes
SEO## Start Using These Expert Ecommerce SEO Strategies
SEOA comprehensive practitioner's guide to modern SEO, covering on-page optimization, Google Discover, and e-commerce strategies.
Branding#### Ensuring Your ToV Consistency Across Platforms
InsightsImagine this: you’re leading a big budget marketing campaign, and despite months of meticulous planning, briefing, aligning on copy, creatives, media ...
E-Commerce## The Art of Persuasive Copywriting
Branding
Insights
BrandingFinding an influencer who aligns with your brand values can be challenging. It’s easy to think you’ve found the perfect fit, only to realize later tha...
E-Commerce### If you have traffic already, here’s what to do..
E-Commerce
SEO
InsightsAs we approach 2025, the landscape of online marketing is still showing significant evolution. Technological advancements, shifting consumer expectati...
InsightsLinkedIn continues to be a crucial platform for professionals worldwide. It’s not just about job hunting or networking anymore; it has evolved into a ...
BrandingFor a long time, brand promises were either non-existent or completely detached from reality. Companies went from saying nothing about their purpose o...
LeadershipOver the course of your career you’re bound to experience a bunch of these: styles of leadership.
Leadership## 10 Essential Digital Marketing Metrics and How to Calculate Them
Insights
InsightsRemember when you first connected to your favorite club’s Twitter account to your Hue lights with IFTTT?
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InsightsHave you ever felt like you're just going through the motions in a new skill, making mistakes but not seeming to improve? Or maybe you've mastered som...
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LeadershipI’ve used and worked with tons of external agencies. I also managed and built in-house creative teams. The debate between in-house creative teams and ...
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InsightsIn a data-driven marketing landscape, understanding your audience's behavior is key to success. We all know that. We also know that a nice sunny day m...
Read articleThe retail landscape has been undergoing a seismic shift. Forget everything you thought you knew about how brands reach consumers and how they need st...
Leadership### The Happy Company #5: Embracing the Growth Mindset
LeadershipYou’ve heard some of the trendy, but not always positive workplace trends:
Read articleEmpathy isn't just a pink, vague, hippy type of concept. It can really be force to bring change into organisations and teams. For sure it is not one t...
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Insights
LeadershipCongrats! You just landed your first job managerial role. Or maybe you started not too long ago and catch yourself thinking: “Man, they really did not...
InsightsEveryone's favorite corporate pass-time:𝟳 𝗠𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗰̶𝗼̶𝘂̶𝗹̶𝗱̶ 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹:Since leaving big ...
Read articleIn today's competitive business landscape, attracting and retaining top talent is crucial for success. But simply offering competitive salaries and be...
Just landed your first management gig? Congrats! But wait, the excitement is quickly overshadowed by a tidal wave of 'oh sht' moments. Leading a team...
### Introduction
“The orchestra conductor stands poised, baton aloft. Behind them, a sea of instruments awaits, each holding the potential for melody, harmony, and pow...
Can you imagine this: a vibrant and thriving organization where employees are engaged, motivated, and empowered to achieve their full potential?
Do you dream of a workplace where collaboration thrives, innovation flourishes, and employees feel valued and empowered?
Insights“Once upon a time,..”
InsightsMany stumble when it comes to this:- bringing clarity to the workplace.But sidestep these 3 common pitfalls,and you'll outshine most.I assure you.❌ 1....
InsightsWhen you landed in a new team,did you ever wonder about:➟ How the culture would be?➟ How it would feel like?➟ How you coming in,would change it?I can ...
You've heard of '𝙌𝙪𝙞𝙚𝙩 𝙌𝙪𝙞𝙩𝙩𝙞𝙣𝙜' before,but did you hear about '𝙇𝙤𝙪𝙙 𝙇𝙚𝙖𝙫𝙞𝙣𝙜'?This may come as a surprise,but it's not about l...
InsightsMental health should be a non-negotiable.A couple of years ago I was running a marketing team,... you may relate to this: I was that team. Working to ...
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