PerfecteWijn.nl
Commercial Director
At PerfecteWijn, I combine e-commerce with practical AI that directly protects and expands margins: from automated taste profiles to customer retention and inventory controls.
Commercial Growth: Realized +26% YoY revenue growth in a structurally contracting wine market.
Search Architecture: Built 202+ structured category pages resilient against major Google Core Updates.
Email & Retention: Implemented Klaviyo and Smile.io for automated repeat purchase flows and loyalty campaigns.
International Expansion: Rolled out commerce operations to Wallonia, establishing presence in French-speaking Belgium.
Applied AI: Developed proprietary AI wine recommendation tools and automated catalog onboarding workflows.
◈ Highlighted Projects
AI Wine Taste Profiler & Catalog Ingestion
Engineered an AI system that constructs verified taste profiles, complexity levels, drinking windows, food pairings, and expert ratings from winery sheets and reviews, reducing manual catalog onboarding to seconds per wine.
PW OS - Commercial Operating System
Internal platform generating evidence-backed commercial pricing and newsletter selections. Enforces margin floors (28% minimum gross margin), inventory run-rates, and statutory cooling-off periods before ranking.
Churn Survey & Automated Win-Back Loop
Automated retention engine that triggers targeted surveys when customers go dormant, categorizing qualitative feedback into churn trends and serving personalized win-back incentives.
Category SEO Architecture
Structured and scaled 202+ semantic landing pages around taste profiles, food pairings, and budgets, maintaining top rankings through major Google updates and driving +26% YoY growth.
